Whenever I travel between the US and Japan, I am reminded of how the same global brand can feel completely different depending on where you are. McDonald’s is the perfect example. In Japan, it is simply tastier. The food is fresher, the presentation is neater, and the Japan only items feel genuinely well executed instead of gimmicky.

Even though it is fast food, the Japanese sense of care shines through. The lettuce is crisp. The fries arrive actually hot. The burgers look intentionally assembled rather than rushed. And everything is seasoned with this magical just right balance that feels almost respectful.

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There are moments when living abroad makes you feel unexpectedly and delightfully five years old again. A few weekends ago, mine happened in the middle of Costco. I was cruising past the giant bags of chips and industrial sized Nutella when something made me stop so abruptly that the person behind me had to brake: Chocorooms. Actual, honest to goodness, mushroom shaped Japanese chocolate biscuits. In my American Costco.

As a Belgian, I should probably be ashamed to admit how excited I got. Belgian chocolate standards are a bit like Belgian traffic rules, strict, precise, and deeply ingrained. And let’s be honest, Chocorooms are not that kind of chocolate. They are not rich artisanal pralines with glossy shells and delicate ganache fillings. They are cheerful little snack mushrooms that taste like childhood and convenience stores and the promise of a long train ride with too many treats. And that is exactly why I love them.

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