Last week, I discussed the considerable effort required to convince a Japanese client to use your services. One effective shortcut to finding new business—and even employment—is through introductions. In Japanese culture, introductions play a pivotal role in establishing relationships and building trust.

Now that I’m working in a capacity where I also have to find and convince new clients, you may hear me moan about the tenth or even twentieth call and accompanying requests for more and more information. But, I also know that if I can convince them to try our services, those relationships tend to be much stronger than the client-vendor relationships I was used to back in Europe and I’ve seen here in the US.

When I went grocery shopping while I lived in Japan, what really struck me was the very simple way some brands or companies were named. Of course we know world famous brands like Muji (No Brand) and Uniqlo (Unique Clothing) but the most interesting and fun (to me) were the products I bought for daily use. In a society where so many things are vague, I found the direct no-nonsense naming of these products entertaining as well as the easy choice when faced with a multitude of competing products.

In Japan, business attire is typically quite formal, as seen in the attached picture I’ve titled “Tokyo Dandy.” Men often wear dark suits, white shirts, and ties, while women choose tailored suits or dresses in muted colors. This formality shows respect and professionalism.

It’s been in the works for quite some time, and now it's official: Nippon Steel's acquisition of U.S. Steel marks a significant milestone in the global steel industry. This strategic move not only strengthens Nippon Steel's market presence but also creates a unique opportunity for employees from both companies to learn and collaborate in innovative ways.

The linked JT article reveals that Japan’s youth are increasingly prioritizing meaningful work over traditional job security. Young professionals are seeking employment with companies that align with their values, offer flexible working conditions, and foster inclusive environments. This shift is not merely a trend; it represents a broader movement that is reshaping the future of work in Japan.