Japan’s talent for making ‘cute’ completely grown‑up

When people talk about Japan, they often mention tiny apartments, compact cars and neatly packed bento boxes. What they forget is that the same philosophy of compact perfection also applies to drinks. Exhibit A in today’s picture, a very serious three year aged umeshu in a bottle that is almost the same size as my apple.

In most countries, this amount of alcohol would be called a sample or a tasting. In Japan, it is a fully legitimate product with barcode, brand story and great pride. It is just… small. One elegant sip, maybe two if you are disciplined, and that is it. A complete experience in a tiny cup.

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