When Costco hands you a megabag of bunny KitKats, you take it

A few weeks ago I shared my excitement about finding Chocorooms at Costco, which felt like a tiny wink from Japan hiding in the middle of an American warehouse. I honestly assumed that would be the highlight of my snack discoveries for a while.

I was wrong.

On my usual Costco loop, while attempting to stay focused and not buy anything that requires its own forklift, something bright caught my eye. A huge, cheerful, bright red bag filled with bunny shaped KitKats. They looked like they had bounced straight out of a convenience store in Tokyo and onto the shelf. And here is the funny thing. I had never even seen these bunny shaped KitKats in Japan, which made the discovery even better.

This was not a regular bag. This was a megabag with 65 servings. Sixty five little chocolate bunnies.

Whoever designed this is clearly targeting people like me. With my Belgian heritage, I am especially weak in the lead up to Easter. Anything egg shaped or bunny shaped triggers my deep cultural chocolate reflex. Japan understands this instinct very well, and they have turned seasonal sweets into a perfected art.

And of course, there is the KitKat tradition in Japan itself. Students buy them before exam season because KitKat sounds like kitto katsu, which means you will surely win. A built in good luck charm with a built in sugar boost. Honestly, genius marketing and also very effective when you just want something cheerful in snack form.

So into my cart the giant red bag went. Naturally.

There is something genuinely delightful about spotting these Japan inspired treats in such an unexpected place. First Chocorooms, now bunny KitKats in industrial quantities. At this rate, I half expect Costco to unveil a bulk pack of matcha Pocky next time or maybe a sakura themed selection that will test every bit of my self control.

For now, I am very pleased with my enormous 65 serving bag of Easter ready KitKats. It is festive, silly, joyful and perfectly Fun Friday material.

And every time I open it, it feels like a tiny bit of Japan and a tiny bit of Belgium collided in the happiest possible way.