Nomunication: from mandatory after-work alcohol consumption to wholesome teambuilding

In the context of Japanese corporate culture, the term "nomunication"—a blend of "nomu" (to drink) and "communication"—refers to the practice of building relationships over drinks, typically after work hours.

Historically, nomunication has been viewed as an essential aspect of business etiquette in Japan. These informal gatherings were seen as opportunities for colleagues to bond, share ideas, and discuss workplace matters outside the formal (read rigid) office environment.

Recently however, increasing awareness of work-life balance in Japan has led to a reevaluation of after-work drinking culture. Many Japanese employees are now prioritizing personal time and well-being, resulting in a decline in participation in nomunication events. There is also growing recognition of the importance of mental health in the workplace. As a result, some companies are encouraging employees to engage in social activities that promote well-being without the pressure of alcohol consumption.

I believe this new type of nomunication is a good thing, as it enhances team spirit and trust without shortening sleeping hours and possibly endangering your liver. I loved socializing with my colleagues, enjoying a sandwich lunch together under the sakura trees close to our office in Shinagawa or a coffee break before or after a long day's work. Our CSR office also organized many events, from cleaning up a bamboo forest to learning about beekeeping on top of buildings in the center of Tokyo!

Saying yes to these kind of team building opportunities will be very helpful in bonding with colleagues and enhancing your understanding of Japanese business culture.

Want to know more? At Japan Consulting Office, we specialize in equipping professionals to thrive in cross-cultural environments. Whether you’re looking for group training or one-on-one sessions, we’ve got you covered!

If you want to learn more about bridging language and cultural gaps in Japanese business, why not join one of our sessions! Here’s the link to upcoming sessions (make sure to select your timezone

https://www.japantimes.co.jp/news/2025/06/02/japan/society/japan-youth-employment-workplace/