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In times of labor shortage, why are employees still doing stupid work?

A recent Japan Times article introduced me to the term "rust-out." As a European, I immediately recognized the concept, although we usually call it "boreout."

Most of us are familiar with burnout. It's the result of too much work, too much pressure, and too little time to recover. Rust-out comes from the opposite direction. It happens when people are not sufficiently challenged, when their skills are underutilized, and when they spend their days completing tasks that fail to engage them or make use of their capabilities.

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When Lady Gaga goes to work at Famima

If someone had told me a few years ago that Lady Gaga would be starring in a recruitment campaign for a Japanese convenience store chain, I probably would have assumed it was a parody.

Yet this week, that is exactly what happened.

In FamilyMart's new recruiting campaign, Lady Gaga stocks shelves, mops floors, works the register, and then turns to the camera to ask, in Japanese, "Want to work at FamilyMart?" For most people in Japan, however, FamilyMart is better known by its affectionate nickname, Famima. The commercial is eye-catching, but the celebrity endorsement is only part of the story. Behind the glamour lies a challenge that is reshaping workplaces across Japan: a growing shortage of workers.

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Not just another HR or Talent Acquisition community. This one is different.

When I decided to join JUHPA which stands for Japan-US HR Professionals Association, I quickly realized that this wasn't a networking group where membership is simply a matter of filling out a form. The organization is serious about maintaining a high level of professional engagement and expertise among its members. As part of the application process, I participated in an interview and completed a written assessment covering HR and Talent Acquisition topics in the U.S. market. Rather than feeling exclusive, the process signaled something important: a shared commitment to professional excellence and meaningful knowledge exchange.

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Sometimes the best part happens later

Over the past few months, I've had the opportunity to facilitate several workshops for Japanese companies in the U.S., as well as organisations that work closely with Japanese clients. Interestingly, a number of these clients specifically requested longer sessions, typically four or five hours rather than the more common two or three-hour format.

Reflecting on those experiences, a few things stood out.

The first was that the value wasn't in covering more content. In fact, we often covered less.

Instead, the additional time created space for deeper conversations.

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What happens when you stop being the first to talk

One of the most valuable lessons I learned during my years living and working in Japan is that listening is often more powerful than speaking.

That may sound obvious, but it runs counter to many of the messages we receive throughout our careers. We're encouraged to contribute, share our ideas, and make our voices heard. Those are all important skills, especially in organizations that value initiative and visibility.

When I first started working in Japan, I sometimes interpreted silence as a lack of engagement. Meetings often felt different from what I was used to. Discussions could move more slowly, and people were often less inclined to immediately offer opinions or challenge ideas in a group setting. Over time, I realized that what looked like silence was often active listening.

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I expected cultural differences, what I found was something else

This week, I’m working on an employee engagement session for the U.S. subsidiary of a Japanese company. As I was preparing, I found myself reflecting on a question that comes up often in my work: how different is employee engagement in a global organization compared to a local one?

At first glance, it seems like the answer should be "very different." Culture influences how people communicate, what they expect from leaders, how decisions are made, and even how comfortable employees are expressing their opinions. Anyone who has worked across countries knows that what works in one location may not automatically work in another.

Having spent many years working in Japan with Deloitte and now with Japanese companies in the US through JCO, I've seen these differences firsthand.

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Three years on the stone: What 石の上にも三年 means to me

This month marks my three-year anniversary with JCO. When I graduated in Japanese Studies almost 30 years ago, I could not have imagined that one day I would be celebrating a three-year anniversary at a company started by someone who shared that same academic journey.

Life rarely moves in straight lines. It tends to move in circles.

One of the most unexpected gifts of the past three years has been rediscovering a connection with Olivier. We both studied Japanese Studies, graduating around the same time, then followed our own paths through different countries, companies, and life chapters. Like many relationships, ours disappeared into the background noise of busy careers and changing circumstances.

And then, decades later, our paths crossed again.

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If you can’t be in Japan, be in the Bay Area

Last week I attended the Building California-Japan Business Connections event in San Francisco, and it reminded me why I always tell people that the Bay Area is probably the next best thing to being in Japan when it comes to connecting with Japanese companies.

What struck me before I even walked through the door was that this event was part of San Francisco International Week, a full week of programs organized by the San Francisco Chamber highlighting the region's global business connections. The Japan-focused evening was co-organized by the Japanese Chamber of Commerce of Northern California (JCCNC) with support from JETRO San Francisco, which says a lot about the importance of the California-Japan relationship.

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