A sparkling start to 2026: JCCNC’s 71st Shinnenkai at The Westin St. Francis

The 71st JCCNC Shinnenkai at The Westin St. Francis was the perfect way to start 2026 a night that blended tradition, elegance, and a sense of optimism for the year ahead. Shinnenkai, the Japanese New Year’s gathering, is more than just a party; it’s a cultural cornerstone that symbolizes fresh beginnings and renewed connections. For the Japanese business community, it’s an opportunity to strengthen relationships, reaffirm trust, and set the tone for collaboration in the months to come.

The spirit of renewal was everywhere, in the conversations, the laughter, and the shared excitement about what lies ahead. From the moment I walked into the ballroom, with its sparkling chandeliers and warm atmosphere, I knew this was going to be a memorable evening. And it was, filled with nostalgia, surprises, and a powerful sense that 2026 is the year Japan is back.

Although there was no kagami biraki, the toast was a special moment. Instead of the usual sake, we raised glasses of sparkling sake, a first for me! It was light, festive, and felt like the perfect way to celebrate the start of a new year. That small twist added something fresh to a tradition that’s been going strong for decades.

The ballroom was stunning, with elegant lighting and a program that flowed seamlessly. One of the biggest highlights was Crystal Kay’s performance. She started her career in the late nineties, the same time I first lived in Japan, so seeing her on stage was deeply nostalgic. It brought back memories of that era, and judging by the reactions around me, I wasn’t the only one feeling that connection. What a voice, and what a performer! She had the entire room moving and clapping along, creating an atmosphere of joy and energy that perfectly captured the spirit of the night.

Then came a personal surprise: seeing my own ad displayed on the big screen during the dinner. It was a proud and surreal moment, especially in such a prestigious setting. It felt like a sign that this year will be full of opportunities and growth.

Beyond the entertainment, Shinnenkai plays an important role in business culture. In Japan, these gatherings are more than just social events, they’re a way to strengthen trust, reaffirm partnerships, and set the tone for collaboration in the year ahead. Sharing a meal, exchanging greetings, and simply being present together helps build the kind of relationships that make business thrive. That spirit was alive and well in San Francisco, and it reminded me how valuable these traditions are, even outside Japan.

The best part of the evening, though, was the people. I had the chance to catch up with many familiar faces and also meet new contacts who share the same passion for Japan and its global connections. The conversations were inspiring, and there was a shared sense of optimism. We all agreed on one thing: this is the year Japan is back: stronger, more connected, and ready to make an impact.

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